Mobil "Flying Pegasus" Trademark Souvenir Collection, USA

PURCHASE INCLUDES ALL ITEMS IN PHOTOS:

2X- Decks of 2.25” X 3.5” standard 52-decks of laminate playing cards. All cards are accounted for with both “Joker” cards. Excellent condition with the silver bordered deck having never been open. (No tuck boxes for decks)

3X- Crystal One-Pint Mugs by the Hal Reed Co. in Kansas City, Missouri.
These mugs are heavy lead-based clear mugs that hold 1 pint of your desired drink. Each weigh approximately 1 pound 10 ounces and stands 5.25” tall. They are thick-walled with a circumference of 11” and a 3.5” diameter mouth (brim).
Handles can accommodate most all hand sizes allowing for a 2.5” of finger grip. No cracks and no chips, with the monograms in great condition.
The Hal Reed Company was established in 1950 in Kearney, Missouri. What began as an artisan glassware studio, grew into a crystal drinkware and giftware factory. Beginning in the 1980s, the Hal Reed Company had made their headquarters in Kansas City, Missouri. It was in KC, that the company began catalog sales of corporate mementos and advertising products. Hal Reed Company produced a crystal collection of glasses, paperweights, corporate safety, incentives, and desk awards. Still being made in the Kearney factory 26 miles away, it was in Kansas City that the crystal products were monogrammed for the corporate catalog orders being received from all over the United States. The finished products were then shipped to their destinations. The Hal Reed Company was defunct sometime in the late nineties.

ABOUT THE FAMOUS MOBIL "HIGH FLYING" PEGASUS:
The Mobil Oil Pegasus began its journey when a Vacuum Oil Company subsidiary in Cape Town, South Africa, first trademarked the Pegasus logo. The subsidiary built a successful petroleum lubricants business around an 1869 patent by its founder, Hiram Everest. ironically, this is long before Mobil gasoline & oil was even a branded product. In 1911, Vacuum Oil and Lubricants opened an operation in Rochester, New York for opportunities during the Industrial Age.
At first, a stylized red gargoyle was the trademark that advertised the company products. While in South Africa, Vacuum Oil Company produced early petroleum-based lubricants for horse-drawn carriages and steam engines. But in New York at the time, there was actually electric taxicabs and passenger cars. They were quiet, odorless, and easy to operate, electric cars (like the 1911 Baker Electric or Detroit Electric) and were exceptionally popular in New York City. They were heavily driven by women, doctors, and urban professionals, and were widely used for early electric taxicab fleets. The idea of a Pegasus trademark proved to be a more enduring image for VOC to change to for a "catchy" logo. In Greek mythology, Pegasus is a winged horse that carries thunderbolts for the Greek God… Zeus.
By 1931, the massive growth of the automobile industry expanded the Vacuum Oil product lineup to include "Pegasus Spirits" and "Mobilgas" which was later simplified to Mobil. When Standard Oil of New York and Vacuum Oil combined to form Socony-Vacuum Oil Company, the new company adopted the familiar winged trademark, as did their affiliate, Magnolia Petroleum. This led to the iconic Magnolia Petroleum Building (est. 1922) in downtown Dallas, Tx and its enormous “Flying Red Pegasus” on the roof.
When the 400-foot-tall Magnolia Petroleum building opened, it was the city of Dallas’s first skyscraper and air-conditioned hi-rise building. At the time of its opening, the Magnolia was the tallest building west of the Mississippi River. A Dallas reporter even described the Magnolia Building as "a great peg driven into the ground holding Dallas in its place”. It was massive boasting 29 floors and seven elevators and towered over its Beaux-Arts neighbor at the Adolphus Hotel (est. 1913). The Magnolia Petroleum Building was designed by Sir Alfred C. Bossom (1881-1965), a noted British architect. The project was built at a cost of $4 million and was the tallest structure in downtown Dallas for almost 20 years. Towering over the lower skyline, Magnolia reflected the city's increasing economic importance of the Twentieth Century.
It took a year to build, but in 1934 the Pegasus was finally added to the top of the roof of the building. The rotating 35-foot by 40-foot Pegasus sign was designed to cause attraction by beaming a red neon glow. Standard Oil needed the Pegasus sign to welcome the annual meeting of the American Petroleum Institute (API) to be held in Dallas. The "Flying Red Horse," trademark for Magnolia products, quickly became a local landmark after the ‘34 API meeting and proved to be an ingenious marketing idea. For decades the emblem slowly rotated above the growing city of Dallas with no obstruction and could be seen on the Dallas skyline for miles and miles. Standard Oil (owner of building) had several name changes from mergers and acquisitions as well as their subsidiary Magnolia as a brand. In 1955, the name of the company changed to Socony Mobil Oil but by 1966, it became just Mobil Oil.
The Magnolia Building would eventually be known in Dallas as the Mobil “Pegasus” Building and be a city landmark.
The Flying Red Pegasus perched atop the Magnolia/Mobil building in Dallas from 1934 until 1999, when rust and growing structural issues forced its removal and it was stored away. The Pegasus sign was rediscovered in 2015 and restored. On the first day of 2000, a carefully crafted duplicate returned to the Dallas skyline.
It is located today in Pegasus Plaza, a public space at the entrance to the Omni Dallas Hotel in downtown Dallas. This site is where the historic neon Pegasus now stands as a welcoming landmark for Dallas visitors.

These items were purchased by MemoryLaneVintiques at an estate sale in Dallas, Texas.

MemoryLaneVintiques sanitizes all glassware, glazed pottery, jewelry and resin cast items before packing for shipment....100% Guaranteed!
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